WEB TOOLS ARE THE SECRET BEHIND THE DAZZLING SUCCESS OF DIGITAL MARKETING!
In 2021, while several businesses and public places had to close due to the pandemic, digital marketing spending increased by 12.2%. More than ever, consumers are spending their time online.
Nevertheless, this tendency has been observed for numerous years. In the last 3 years alone, organizations have adapted their budgets to the trend by increasing their digital marketing spend by 15-20% per year, while they have decreased by 0-5% on the traditional marketing side with the help of the video companies near me.
In traditional marketing, think among other things of the advertisements that you see on television, in the newspapers, that you hear on the radio, in conferences, or that you receive in your mailbox or the publicity bags.
Digital marketing, on the other hand, includes web tools such as your website, your newsletters, your SEO, your blog articles, etc.
LET’S SEE HOW DIGITAL MARKETING SHOULD BE PART OF YOUR BUSINESS DEVELOPMENT STRATEGY
1. Increased accessibility
As an SME, did you know that, thanks to digital marketing, you now have access to the same strategies as the giants of your industry, but also that you can reach as many customers in your region as those elsewhere in the world?
The digital revolution has enabled companies to reach a larger pool of customers at a low cost through a range of web tools. For example, to appear in front of your competitors in search engines, choose your keywords wisely (SEO) by investing only in those that are profitable for you.
Also, an online store now makes your products more accessible than ever! Especially in times of a pandemic, you can offer your customers privileged access to your products and services at all times, from the comfort of their own homes.
2. Better engagement with customers
Gone are the days when the only option for the consumer was to passively watch an ad!
One of the marvels of digital marketing is to open up a dialogue with your customer base. Through the different interactions (such as “likes”, shares and comments) develop:
- a bond of trust
- an understanding of the needs of your customers to better meet them
- an acceleration of the conversion of prospects into customers
Among the innovations that are gaining popularity are catboats. It is computer software that reproduces a human conversation. In addition to automatically answering 80% of your customers’ most frequently asked questions, these devices allow you to offer your customers service 24 hours a day, 7 days a week.
3. More precise audience targeting
One of the biggest benefits of digital marketing is targeting your prospects more precisely. Thus, your ads appear more easily in front of the eyes of your potential customers, which leads to a higher conversion rate and a better return on your investments.
Does your company use software that allows you to precisely target your customers to generate effective campaigns?
4. Increase conversion through automation
Your content can benefit from several automation options when it goes live on the web.
For example, the use of a CRM can be very relevant since it allows you to follow the activities of your sales team with your customers, on all platforms. This makes it easier to identify the most promising prospects.
It is also possible to automate your newsletters. And optimize your email marketing efforts by personalizing the message. According to the interests of the recipients and other data collected from them. Their conversion rate will average 359% higher than your general promotional campaigns.
In short, automation converts better and reduces expenses related to sales efforts.
5. Measures results more effectively
More than ever, you can measure your results comprehensively with digital marketing. You can also add a video on your site to create a positive impression on your visitors. In this regard, you turn to a video production company near me to get the job done.
Here are examples of relevant information that can be collected to contribute to your success:
- the best time to post (social media, newsletters)
- the most eloquent type of content
- powerful visuals
- most popular website pages
The ROI calculation is more accurate. Allowing the best strategies to be chosen and adjustments to be made along the way.