Hispanic Heritage Month begins on September 15 and recognizes the contributions of the Hispanic and Latino communities to the history, culture, and achievements of the United States. As Hispanic Heritage Month spreads, showing your support on social media can help raise awareness. And as Hispanic Heritage Month grows in popularity, showing your support on social media can help raise awareness.
Still trying to figure out where to start? The recruitment specialist in Nashville, TN, gives ways to support Hispanic Heritage Month and beyond on social media.
How to support Hispanic Heritage Month on social media
There are many different ways you can use social media to show your support for Hispanic Heritage Month — and it’s always a good idea to be creative! But media placement specialists suggest that to create and share meaningful and authentic content, you must educate yourself about the purpose and meaning of the month.
Taking the time and effort to learn more about the Hispanic community in America is an invaluable first step in helping them. You (or your organization) can also make donations to nonprofits that seek to improve the lives of Hispanic Americans to influence positively, e.g., B: the Hispanic Heritage Foundation or the United States Hispanic Chamber of Commerce (USHCC).
From there, there are many more ideas shared by media placement specialists to celebrate Hispanic Heritage Month on social media, including:
● Collaborate with Latin American social media influencers
● Include relevant social media hashtags in related content
● Share educational resources with your followers.
● Find ways to amplify Hispanic voices on social media.
● Create content that celebrates the achievements of Hispanic Americans
● Continue your efforts beyond the end of the month by diversifying your organization’s workforce, planning fundraisers or educational events, and consistently highlighting fundamental causes or problems.
● After all, supporting such a movement is more than just generating “likes” on social media. Plunging in at the last minute and throwing content together isn’t the answer; it can damage your activist efforts and credibility. Instead, Tennessee Hispanic radio stations strive to have a lasting and meaningful impact on your social media followers; the rest will fall off much faster.
What’s the Difference Between Hispanic and Latino, or Latinx?
You may have heard that Hispanic Heritage Month is also called Latin Heritage Month—but is it the same thing? Yes and no. The word “Latinx” is a gender-neutral version of “Latino/Latina” and refers to someone with cultural ties to Latin America. Tennessee Hispanic radio stations share that it is a reference to their country of origin or their ancestors.
On the other hand, “Hispanic” is a term that covers people based on the language they speak. Technically, this applies to people of all races. Note that the blacks, Native Americans, and Afro-Latinos belonging to these communities are often not sufficiently recognized, making inclusion very important.
Once you understand Hispanic motivations and struggles, media placement specialists recommend now you can show your support by engaging with Hispanic influencers on various social media channels.
“Hispanic consumers often take action when they receive a product recommendation or idea from a micro-influencer they trust – someone who is their amiga (friend) or vecina (neighbor).
Many Latin American social media influencers significantly impact their fans and followers. This is a win-win situation! What makes your business more diverse and accessible on Spanish radio stations is staying culturally relevant and connecting with your customers.
Learn the social media skills you need for your brand
Questions like “how do I know what my followers want to see?” and “what are the rules of social media marketing?” can be answered with social media and marketing training. In the Bonaire network of media schools, with campuses in Miami, Chicago, Colorado, and Ohio, media placement specialists have developed a wide selection of programs and courses to help support your unique career goals.
For example, our Digital Media Production program offers a wide range of digital media creation experiences, introducing you to audio production, web development, video production, and social media strategies.
Consider Hispanic Heritage Month to encourage you to investigate a lifelong mission to show support for the Native American community.
This can mean upskilling and collaborating with local celebrities, brands, and influencers/POCs. You’re on the right track to celebrating with Tennessee Hispanic radio stations as long as your social media marketing fully represents the diverse communities you support.
However, you choose to do so, Make sure your company fully understands the intent behind it.
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