Facebook Post Best Practices That Drive Social Media Engagement
Let’s discuss a crucial method for your business Marketing on social media.
Of all the social media websites around the globe, Facebook still reigns as the largest. It boasts 2.60 billion active users per month and has seen a growth of 10% from year to year (Source: PR Newswire).
You can imagine the effect of spending just a few minutes each month on Facebook. for zero cost. It’s not all about creating random Facebook content and hoping it’s successful click here.
Facebook prefers to publish content that users enjoy. They are the posts that users are interested in and enjoy engaging with. If you are a business owner, this is your objective. This will allow you to establish a strong relationship with your clients and attract new customers.
Are your posts making an impressive first impression?
Below, we’ve put together the eight best Facebook posts you should use, whether you’re a new user or have been using Facebook for some time.
Know who your target audience is.
Writing captivating content without any idea of the people you’re serving is virtually impossible. A little research can go quite a way.
Where do they come from where they are from? What is their age? Are they predominantly men or women? What are their hobbies?
Use these insights to determine the best organic content for your content. You can even plan your ads in the future, should you decide to launch ads!
Pin a post on Facebook.
Are you aware of what a pinned post is? A pin can be described as a status announcement displayed on the uppermost part of the timeline, such as:
If someone visits your Facebook page, you will be able to see your pin first, before any other posts (even those that are the latest ones). To pin a post, click the three horizontal dots on the upper right-hand side of the post. Click “Pin to Top of Page”:
Here are some pins of Facebook posts on the best practices to follow:
- Create an introduction video for new customers to enjoy. The video should assist them in understanding your business. You could tell a story or talk about the most important lessons you’ve learned — as I did in my pin blog post!
- Create announcements for events (such as webcasts) in which you wish your audience to participate.
- Promote your great lead magnet and exchange the contact details of people’s friends to build your list of email addresses.
- Pin an article or article that you’d like to drive more visitors to.
Make use of eye-catching designs.
Visuals are never a failure to draw the attention of viewers. Humans are visual beings, so you must include images or videos in your blog post. Visuals can make your message easier to understand and to be remembered.
In the case of Facebook creative, the best practices are quality. Your post should be compelling enough to cause your viewers to pause while they browse through their feeds.
Create a benchmark for clear, sharp images. Beware of anything blurry.
Experiment with images/videos of your product, GIFs, faces of your current customers (for social proof), and complementing/contrasting colors. Find out what is effective at grabbing attention.
Post something pertinent.
What’s more frustrating than the inability to post anything on your Facebook page? You’re posting something irrelevant.
On the News Feed FYI page, Facebook defines high-quality content as relevant. That means the content you create is compatible with your brand’s identity and is a hit with your intended people. It’s designed to meet their needs. It is a solution to their problems.
For instance, REI, a brand that sells sporting items, has a blog post on its timeline that discusses the importance of selecting kayaking accessories: https://webpagejournal.com/
This post on Facebook offers value for REI’s interested customers and will last forever. As you’ll see in the above image, it triggered various responses, comments, and shares.
Before posting something, consider: “Is this something that my audience would like to see in their newsfeeds?”
