Event branding has become more important than ever before. According to Live Marketing, 48% of the event attendees value in-person interactions with brands. Companies can leverage event branding and host tradeshows, workshops, and conferences to connect with their audiences better. The big factor that distinguishes regular events from events that wow is branding!
Marketers should focus on the branding aspect of the event as this will help businesses create more engagement. If you are able to create a strong event brand, you will be able to deliver the right kind of experience to the attendees that will not only wow them but will also compel them to take action. Companies like Antares Solution LLC understand this and helps companies achieve their event branding goals.
What is Event Branding?
Event branding can be defined as capturing the essence of your organization’s brand and presenting it in your event marketing campaigns. You can do this either through digital branding which includes event email marketing, event apps, and event websites, or via onsite branding which can include event booths, banners, and stage design. Although event branding is a part of event marketing, it does require its own strategies and skill sets.
To make your event stand out, you have to make sure that your branding is recognizable and cohesive. Apart from working on the branding plan, you must pay heed to promote the event. At the same time, make sure that you create memorable moments for the attendees. This will allow you to attract the attention of visitors, enabling you to capture more leads.
4 Tips for Creating a Killer Event Brand
It is imperative for you to create a successful event brand if you want to be different from the lot. But doing so is not that easy! However, there is nothing to worry about. You can simply follow the tips below to create a killer event brand:
#1. Define Your Audience
Before you even start thinking about your brand elements, you must first understand who your audience is. You can start with the demographics like age and gender. You can then consider other factors such as lifestyles, interests, and other things to get a full picture of who you are going to engage with. This will help your define your audience. You can then make efforts to understand their needs and wants.
#2. Create a Brand Foundation
Once you have figured out your audience, the next thing you should think about is how your business will engage with them. It is recommended to give yourself some time and brainstorm about what your brand stands for. You should also think about how you want people to perceive your brand. In addition, be clear about whether your brand is meant to be fun, educational, or technical. The role of the intent behind your event is really crucial. It should decide your event’s branding. You should also know how the event relates to your business as a whole. After you are done with brainstorming, it’ll become relatively easier for you to develop a brand for your event.
#3. Develop Event Brand Elements
After you are done with the first two steps, you can simply connect the dots to create branding. For doing this effortlessly, you will have to select the brand elements that speak to the message you want to convey. Also, they should resonate with the audience. For instance, if you are doing a symposium event to bring HR professionals, you should pick calming fonts and colors. Similarly, if you are hosting a hackathon event for young individuals, you will want to select the right fonts, imagery, and colors that relate to an audience belonging to technical gen-Xers.
#4. Your Brand Elements Must Be Cohesive
When you are creating brand elements, make sure that they go well with other elements both live at the event and online. Therefore, when you are thinking about colors, think about how they would be used in everything from onstage signage to emails. You will have to ensure that every element compliment one another.
Event branding is highly important if you want your business to stand out. It will allow you to make an impact which may result in your company acquiring more leads. If you want to make sure that your event branding efforts are successful, you can consider trying the aforementioned tips. They will certainly help your brand connect with the audience better.