Counter Display Boxes – Product marketing focuses on making the product appealing to end users. Custom counter display boxes are a great way to attract customers and make them buy or try a product while waiting in shopping queues. These displays can pleasantly enhance a product presentation with the help of various custom options. These include materials, finishes, printing and designs. Use these boxes to increase sales of your retail items.
Counter display boxes are excellent for presenting or displaying your items on counter shelves. These boxes are custom-made in various sizes, materials, printing, and artworks. To make these packages more appealing, focus on your target customers and follow these seven simple tips below.
1. Right material and inserts
Choosing the suitable material for any packaging is as important as its aesthetics. Use materials that give durability. This ensures that the display packaging remains undamaged even if people frequently touch it while waiting in the cash counter line. You can also use inserts to ensure the items stay in place.
2. Design seasonal displays
Seasonal displays never get ignored. Keep an eye on the upcoming holidays. For example, for the upcoming Christmas, you can create boxes according to the Christmas theme, and use jiggles bells for graphics. Themed packaging will attract customers to look at your items and make a purchase.
3. Add visuals
The best method to leave a lasting impression on your current customers is to display your product uniquely and enticingly. Choose graphics such as artwork or images that will appeal to the target customers of your product. Graphics on custom-printed counter display boxes can persuade customers to look closer and learn more about the product when appropriately used.
Additionally, it is a strategy for grabbing consumers’ attention on social media. People enjoy sharing entertaining content online, particularly on Instagram. Promoting your brand for nothing while reaching a larger audience is the best strategy.
4. Add key details
People dislike asking store employees for information about a product. Include all the necessary and accurate information on the custom counter display boxes to provide clients with complete information about the products on the shelf. This gives clients everything they need to know to make a purchase.
The brand name, the product’s price, and other crucial details must be mentioned. Include a catchy phrase with bold and big text, such as buy one get one free. It will immediately grab customers’ attention, making it difficult for them to overlook your products.
5. Laminations and coatings
Various add-on choices entice buyers and offer the packaging good protection. The cardboard does not give a pleasant appearance. Laminations and coating are best if the boxes are made of cardboard.
Glossy and silk lamination gives a more opulent look, while matte and soft touch coating gives a sophisticated look. Other coatings, such as an aqueous coating, keep the boxes safe from moisture and provide a shiny look. Customers enjoy using displays for retail products with these additions because they are aesthetic and pleasant.
6. Free Samples With Display Boxes of Cosmetics
If, for example, you were to introduce a new retail product and assess client reaction, free sampling would be ideal. The ideal packaging for selling or giving away free new products to customers is cosmetic display boxes. In addition to making your customers satisfied with your service, this element fosters brand loyalty in them. It’s a form of a marketing survey that can assist you in creating products that are ideal for your customers while considering their opinions.
7. Make the boxes perfectly fit the product
Retail stores can use display boxes for various items such as perfumes, skin care products and even electronics. Bakery stores can also use these boxes to display edible items such as cupcakes. Every product has different nature, and for each item, these boxes can be designed differently to fit the product perfectly. To make the most out of these boxes, research your target customers and the product you are selling and make boxes according to the requirements.
Customers are more attractive to products that are presented in appealing packages. More customers will likely enjoy your products and purchase them immediately if your Counter Display Boxes are lucrative.