You spend hours planning and creating content for Instagram. For a brief moment after pressing “Share”, everything is fine with the world. You are confident that you have published something great. Then, radio silence. Or a few likes and comments from your handful of followers.
But how do you get more followers on Instagram than not by posting great content? There is no step-by-step guide for Instagram growth. But there are best practices that will help you reach a larger audience and gain new followers.
Ways to get more followers on instagram
Explore and use hashtags
We’ve done a lot of research on hashtags on the blog, but it seems like nowhere on social media are they as important as on Instagram. The right hashtags can make your image accessible to a wide and targeted audience, and Instagram users don’t seem to get tired of hashtags like they do on other networks.
Start by finding hashtags that will appeal to your target audience. Free Instagram tools like Display Purposes and AutoHash help you find the right hashtags for your Instagram posts. For example, with Display Purposes, you simply type in a few words about your image and it will recommend using the most popular hashtags.
If you want to get more Instagram followers, you need hashtags. Using hashtags makes your content discoverable through search or filtering when people click on the same hashtag from another post.
People can even subscribe to their favorite hashtags so that the best content with that hashtag appears on their Instagram timeline. Instagram allows up to 30 hashtags per post, but don’t add extra to just 30.
TrackMaven recommends nine hashtags for maximum engagement. Just make sure you don’t use the same nine hashtags over and over. Instead, group your popular hashtags by category so you can quickly add multiple relevant hashtags to each post.
Interact with your audience
Engagement is critical to growing Instagram. Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in the conversation.
Keep in mind that just because someone sees your content does not mean that they are currently following you. If you have a chance to chat with a potential follower, you should take it.
Each comment is an opportunity to get a new subscriber or keep the current one, so be sure to reply to every comment you receive. If your hands are already shaking at the thought of tapping on the phone, don’t worry.
With the Buffer Engage tool, you can reply to comments from your desktop. But don’t wait for your followers to start a conversation Create opportunities for interaction. Use Instagram stickers like open-ended questions and polls on Instagram Stories.
Ask questions in photo captions. Encourage people to tag friends in the comments with tips such as “Tag your best friend you would invite on this cruise!” or “Check out a wine loving friend you would like to do this wine tasting with.”
Collaborate with others
Another great way to get Instagram followers is to collaborate with others through partnerships or influencer campaigns. Our brand focus with Blume is a great example of this. Bloom gains access to Buffer followers through the original Instagram story and accompanying Highlights.
Meanwhile, Blume will be sharing the spotlight with their fans, bringing their audience to Buffer. This is a win-win Spotlight on Instagram featuring Blume’s Janice Ayan Influencer marketing is another way to grow your Instagram followers.
If you have a budget, you can pay content creators to promote your brand. But if you’re hoping to keep it simple (and low-budget), then micro-influencers (1,000-10,000 subscribers) can be very effective. In fact, content from micro influencers has a higher engagement rate than content from larger accounts.
You can search for micro influencers to collaborate or simply re-share User Generated Content (UGC). Remember those branded hashtags we talked about in Section Optimizing Your Bio? One tap on your branded hashtag and you have a complete catalog of content to choose from.
When we first launched Buffer’s Instagram, we encouraged fans to use #BufferStories and #BufferCommunity. We have used these hashtags to find and share user generated content. Over the year, we have increased the number of Instagram followers from 4,250 to 21,000.
Collaboration also provides an opportunity to demonstrate your values and personality through communication. The companies and people you are associated with and support talk a lot about your own brand. Partnerships can also be especially effective for local businesses. Consider partnering with your neighbors to reach a hyper-targeted audience.
Link to your Instagram from another source
Make it easy for people to find your Instagram. No one has to scour the pages of your site to find your Instagram profile.We use our website footer to link to Buffer social accounts. For higher data discuss with comprarseguidoresreaisportugal
Add a link to your Instagram account in:
Email footers
Your site’s footer and / or sidebar
Biographies on other social media platforms
Social media posts from team members
Analyze your results
One way to find out how to get more Instagram followers is to see what your current fans are reacting to. You can track multiple Instagram metrics directly in the app using Instagram Insights or third-party analytics tools like Buffer.
Don’t get hung up on vanity metrics like likes and comments. Instead, think about what the metrics tell you. For example, if you are testing a newhashtag metrics such as new followers and reach tell you more about that hashtag’s meaning than likes from your current followers.
However, if you experiment with different post times, impressions can give you an idea of when your content is most likely to be seen. Your ultimate goal will determine which metrics matter the most.
Analyzing your data can help you spot trends and understand what content resonates with your audience. Follow trends. Is a certain type of image more engaging or more engaging? Post more of these images and see how your followers react.
Are certain hashtags getting more likes from people who don’t follow you? Use these hashtags more often and keep an eye out for new followers. Read our Instagram Analytics guide to learn more about Instagram metrics and how to use them to support your marketing strategy.
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