Motion graphics and animated logos have taken over the internet, and it is very much true. You see more brands taking advantage of logo animation services these days to create animated logos. Besides, animated logos help brands in a number of ways. Therefore, it makes sense for brands to use logo animation to their advantage. In this post, we are going to explore logo animation in depth and the need for animated logos from brands.
What Does Logo Animation Mean?
Print-only marketing is a thing of the past, and businesses are exploiting engaging ways nowadays to create their brand image. Today, businesses hire logo animation experts to help them create a brand identity that grabs the attention of their audience. Experts deploy motions, colors, and even sound to create animated logos for brands with a little flair. It helps brands captivatingly communicate their brand identity to the audience.
Why Do Brands Animate Logos?
Brands go for animated logos even when their static logo designs do fine. They opt for logo animation due to the advantages that logo animation offers them:
1. Logo Animation Helps Brands Communicate Their Brand Story: Firstly, a picture can express a thousand words, so imagine what logo animation can share. By incorporating animation into logos, brands can interactively communicate their brand story. Plus, they can utilize animated logos as a part of their visual identity.
2. It Helps Brand Boost their Online Presence: Firstly, movements are easier to comprehend than static images because they provide our brains with more information. Dynamic movements help people better understand and remember brands. By the same token, it keeps customers fresh about products or services that a business represents when they need them. Hence, logo animation also aids brands in boosting their presence online.
3. Stimulates an Emotional Response: Logo animation can also trigger an emotional response in the audience. As a result, it can strengthen the connection of a brand with its audience. Logo animation can help brands create an instant reaction whether they look to excite or delight their audience.
4. It Breathes New Life to an Old Logo: Movement can aid in revitalizing a brand identity even if you lack the budget to fully refresh your brand. You don’t necessarily need to design a logo in order to benefit from logo animation. You can adapt existing logos for animation. Plus, you will likely get the best results if you create the animation with the right plan in mind from the beginning.
5. Logo Animation Ensures a Unique Logo Design: Regardless of the efforts brands make; at times, the logos end up looking similar. It can occur, particularly when brands embrace certain symbols or features representing what a business does. On the other hand, an animated logo that logo animation services create for brands ensures a unique identity. Logo animation set brands apart from the competition, specifically those with static logo designs.
Is Logo Animation the Right Strategy for Any Brand?
Logo animation is not suitable for all brands. Nonetheless, there is a place for logo animation for most brands. Logo animation will suit your brand provided that you craft it in line with your overall marketing strategy. Otherwise, you cannot expect much from logo animation. Basically, younger audiences who are active on social media receive logo animation well. The same holds for lifestyle-oriented brands. Contrarily, logo animation may not fit sectors that demand a high level of trust and seriousness.
Logo Animation Isn’t a How New Trend.
It feels like logo animation is a hot new trend to many people. Nevertheless, brands have been animating logos for decades. For instance, you can recall the iconic castle and shooting star that you saw at the start of Disney movies. Moreover, more brands are jumping into the bandwagon of animated logos due to their accessibility to smaller brands.
Where Should You Use an Animated Logo?
You can use animated logos anywhere you desire. Further, adding a little motion to your online presence on social medical can help you capture your audience’s attention. Moreover, you can easily convert animated logos into GIFs or Graphics Interchange Formats that can make them quicker to load, too. Animated logos are a perfect addition to your website. Furthermore, you can hire logo animation experts, like Glowza Digital, https://www.glowzadigital.com/ to create an animated logo for your brand. Besides, some excellent examples of animated logos include logos of Disney, LinkedIn, and Google.
Conclusion
Explainer videos have taken over the internet today. By the same token, you see more brands creating animated logos with the aid of logo animation services. Further, there are noticeable advantages of creating animated logos for brands, such as:
1. Telling a brand story
2. Boosting an only presence
3. Stimulating an emotional response
4. Bringing an old logo to life
5. Ensuring a unique brand identity
Lastly, logo animation can do well for your brand as long as you craft it in line with your overall marketing strategy.
