Twitter no doubt is a powerful platform for marketing. Statistics show that on average a user follows at least 5 businesses on Twitter. With around 5.9% of the world’s population using Twitter, it ranks 14th as the most used social media platform.
Undeniably, incorporating Twitter into your marketing strategies helps brands reach a massive audience. On Twitter, people upload fun, entertaining, professional, casual, news, updated, etc. types of content. By leveraging this platform in your marketing campaigns you can feature diverse content that helps in user engagement.
One of the best ways to harness the power of this platform is by embedding Twitter feeds on your website. Social media aggregator platforms like Taggbox offer you with easy process to embed Twitter on your website.
Keep reading to understand this and a few more ways to take full advantage of Twitter and transform the marketing trends.
How to incorporate Twitter in marketing?
Here are 6 ways to leverage Twitter in your marketing and turn your marketing campaigns into a success.
- Leverage Twitter in your website
Embedding Twitter feeds in your website using social media aggregator platforms can help you feature reviews and other Twitter content on your website. By leveraging Twitter on your website, you display social media presence, build trust, and drive conversion rates.
Showcasing Twitter content helps users understand the brand’s value and get a sense of what your brand exactly is and what it stands for. You can develop Twitter widgets using responsive themes and utilize various features of the social media aggregator platforms.
You have the benefit of customizing your widget with compatible layouts, adding a banner or CTA button, implementing your creativity with the Custom CSS feature, etc. Some platforms offer an on-site upload feature that lets your visitors upload reviews and feedback directly on the website in the form of text, images, and videos. You can moderate your content and only need to copy and paste an embed code in your website backend.
Hop on these platforms and see for yourself how effortless the entire process is.
- Set goals
It’s obvious, that not every brand has the same set of goals. Start your process by setting your goals. Understand whether your brand needs more Twitter following, website traffic, increasing engagement, or something else. Derive measurable goals like newsletter signups, contact form fill-ups, website traffic, follow count, purchases, etc.
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Now figure out what way can this be achieved using Twitter. Promote your contact form page or newsletter in your tweets. Request followers to review your brand, you can also organize a small contest that requires participants to tag other people to confirm their entry. Offer discounts and vouchers to people who follow you in order to increase your Twitter following.
These are a few ideas that can be implemented in your Twitter feed to achieve your goals and make your marketing campaign a success.
- Utilize influential hashtags
To enhance your brand awareness you can take full advantage of the brand hashtag. Promote your hashtag in your tweet and encourage your followers to use the same. The hashtag is one of the most effective methods to market your brand on Twitter.
Make sure you have relevant hashtags which align with your brand. You can use various kinds of hashtags like:
Conversations hashtags that develop a conversation with your followers like #FridayMotivation to plug yourself into a broader conversation. Branded hashtags are hashtags that are specific to your brand only, these hashtags can be used in reviews or other content which involves your brand.
Another way is to use trending hashtags, you can get your hands on popular conversations in real-time, and take up topics that are relevant to your brand in order to contribute efficiently.
- Spark up conversations with your audience
Monitor the current conversations going on topics relevant to your brand. Twitter has endless conversations 24*7 making it easy for brands to start conversations with their potential customers easily.
Reply to reviews faster, try influencing users to become brand advocates, etc. are ways to spark up conversations. By talking to your people, you impact their decisions. Interacting with your users would help you build trust and show potential followers that you care about them.
This also humanizes your brand and helps your users understand what you stand for.
- Get into Twitter influencer marketing
A simple shout-out from an influencer can initiate a conversation about your brand. Determine which influencers are active on Twitter and approach them with a deal. This is one of the most honest forms of marketing. Influencers have a huge impact on users, about 40% of users on Twitter say their purchase decisions directly depend on what their favourite influencers are purchasing.
Grow your audience, interact with a large customer base, and make a long-lasting impression about your brand in the eyes of your audience just by influencer marketing.
Wrapping up!
Twitter is a conversational platform that allows users to get in touch with brands. It also helps brands build trust and generates a lot of website traffic by leveraging it into the website.
