On-page SEO is the practice of optimizing web pages for improving the search engine of a website and earning organic traffic. In addition to publishing relevant, high-quality content, the on-page SEO also includes optimizing the headlines and the HTML tags. It refers to all the measures that can be taken directly within the website for improving its position in the search rankings. The example of an on-page SEO is optimizing your title tags and meta descriptions.
On-page SEO is important as it helps the search engines analyze your website and the content that is connected to it so that it can identify if a searcher’s query is relevant to your site. Google is the search engine that is constantly updating their algorithm so that it can better understand the intent of a searcher and deliver the search results that meet the needs of the user.
Following are the Do’s of On-page SEO –
1. Use analytics to measure the performance
Before you start optimizing your own website for search, you need to know which keywords you’re trying to rank for. After your optimizing activities are complete, one should follows the keyword analytics over time to see which phrases need your attention. When your rank slips or you spot an opportunity, you should just use the tips to help get the keyword back up the rankings.
2. Focus your content around keywords
One should focus their primary keyword in the title and Meta title. In Google search results, you have around 600 pixels for impressing the user before Google cuts your title short. That is about 60 characters. However, one should use no more than 55 just to be on the safer side. This is plenty of space for your primary keyword and a compelling title. In the body of the content, one should try to keep it simple and crisp. It should be specific to your topic area. The irrelevant information should be avoided.
One should remember that the search engine algorithms are able to understand the context and the conversational language. One does not have to repeat an exact keyword or a phrase. One should use proper keyword variations and long-tailed keywords. It is also important to use keyword expansions.
3. Use relevant links
Links are all about quality and not quantity. Too many links might make your content look spammy. However, a few relevant links to key internal web pages and a few external links to the authoritative sources will definitely benefit your SEO.
When one tries to link to external sites, he should make sure that the link opens in a new tab. One should make sure that he does not direct users away from their website.
When internally linking, one should make sure that the link specific keywords that they want the target page to rank for. One should also prioritize structured linking to their pillar, product and service pages to have the greatest effect.
Websites have a type of ‘freshness value’ that Google detects and uses as part of its ranking algorithm. The links from fresh pages or updated pages often bring more value.
4. Optimize images for SEO with alt text
With all the forms of media that is available on your website, one should remember to label, tag or add alt text to them. Thus they become visible to search engines. However, it does not have to be a long description.
The main purpose of alt text is for accessibility so the visually impaired users can understand the image. This should be the main use of the alt text rather than just the pure SEO value. It helps to include your primary keyword.
5. Create relevant content
One should focus on creating relevant content that your customer will enjoy reading to the fullest. This in turn increases your chances of moving up the rankings and also brings more visitors to your site. This situation is fundamental to the inbound marketing methodology. This means creating good quality content and the customers will come to you automatically.
Quotable and shareable content also increases the chances of getting backlinks from several other sites. A backlink from a different website will be recognized by search engines.
6. Optimize your site with core web vitals in mind
Mobile devices are responsible for over 50% of global website traffic. Google has started putting a new emphases in mobile-friendliness and responsive websites. The core web vitals of Google is now a ranking factor. It is vital to your SEO performance. The responsive web designs can result in lower bounce rates on the websites. A lower bounce rate means better SEO.
Building a responsive site can really help your results. Many people make use of the search query known as SEO Adelaide. It is used by businesses and individuals in the city of Adelaide to connect with search engine optimization agencies in South Australia. This in turn helps one to increase their online presence.
7. Keep an eye out for poor quality inbound links
Third-party websites may have a negative effect on the success of your SEO. If low-quality websites link to your material, search engines may punish you.
In order to reclaim control over your SEO, one need keep an eye out for any dangerous links. This instructs Google to ignore certain links when determining your ranking.
8. Make your metadata description representative of the page content
It is extremely important to include keywords because they will appear bolded in related searches and grab the attention of the potential visitors.
9. Have presence on relevant social media
It is very important to keep the profiles updated and have interactions with other users. One should periodically post new content and social media is a powerful business tool when used wisely.
Following are the don’ts that one is supposed to follow while taking into consideration the on-page SEO –
1. Don’t ignore the negative reviews
One should not ignore the negative reviews at all. It is important to respond to every comment whether it is positive or negative. One should take everything as feedback. The searchers do not know the context and they will see how you handle both the satisfied as well as the unsatisfied customers.
2. Don’t panic if your rankings seem to drop suddenly
There is an explanation for any variation in the rankings. It is very important to keep your calm and composure even when the rankings drop. One should see to it that they try to resolve this in a very systematic way. Being panic-stricken will only mess up things.
3. Don’t make any significant changes without consulting an expert and avoid making any kind of assumptions
One should allow an SEO expert to help you define and maintain a very strong SEO strategy to help uplift the overall performance of the website. One should see to it that they make changes after thinking thoroughly.
4. Don’t ignore user search intent
The ultimate goal of Google is serving a user’s search intent. We divide the intent broadly into informational intent, navigational intent search and commercial intent.
If the users want information, one should create content that gives them information. If they want to buy, you should point them at your product/service page and if they want to navigate to a specific page through a search query, you should make sure that you own your brand’s navigational query.
Search intent is often misapplied when the informational keywords are targeting the product/services. The content on the page is designed to sell to someone who is not interested in buying.
5. Don’t copy large pieces of external content
The search engines favour original content and push non-original content down the rankings. Being original could be hard for some businesses. However, the market, technology and the general environment does not see that much change.
One should try and find a new way to present the content that you have made in a way that is more engaging to your buyer.
The third party sites may help increase the traffic as you gain access to their audiences.
6. Don’t link often to external sites
The only negative effect of too many outbound links is that it might make your content harder to read. This also results in higher bounce rates. This is something that the search engines will pick on.
7. Don’t overuse keywords
Search engines want content that has a clear theme but overusing a keyword puts a customer off and it can also reduce conversions. Google doesn’t penalize this directly. However, when repetitive content leads to a poor user experience, your site may be ranked lower as a result.
Wrapping Up
You must not overlook the aforementioned SEO advice. While you should pay attention to the Dos, you should pay extra attention to the Don’ts since if Google finds out, it may penalise the website by permanently banning it.
