Would you like to become a recognized doctor? Everyone’s favorite! How about increasing the number of patients and delivering the best experience? Digital marketing is what you need.
Nowadays, when someone wants advice for pain or has questions about their health, the first thing they do is search on Google. As a result, searches on symptoms, recommendations, and concepts of medicine are on the rise, and you, as a cutting-edge doctor, can be the one with the answer and take the opportunity to make yourself known.
Building a digital reputation is key, so today, we want to give you some tips so you can take advantage of the world of digital marketing, be the doctor recommended by everyone and be aware of trends.
Design A Digital Marketing Strategy
Having a presence on the Internet is the basics. If you are not on the Internet, you do not exist. To be a reference within the health sector, you must offer added value. Through a digital marketing strategy, you can achieve it.
How to Build a Digital Marketing Strategy?
Start by replying and writing the following:
- What goal do you want to achieve?
- Who do you want to reach?
- What added value are you going to contribute to your profession?
- Decide the media, platforms, or social networks in which you want to be present, according to your audience and interests.
- Design your ideas and actions.
Apply Personal Branding
Now that you have taken the step to be visible allow your patients to have all the information they need to get to know you and what makes you different from others.
How to Do It?
- Periodically check how you appear in search engines. That will give you an idea to know where to start. That is, put your name in Google, for example, and review the results.
- Reflect on whether your work is consistent with what you want to communicate in your daily exercise. If not, your patients will take care of doing it with online comments and recommendations.
Good Experiences Generate Genuine Recommendations
You are already part of social networks and digital platforms, such as healthcare marketing agencies, which allow greater visibility; now, you have the opportunity to meet and connect with the common interests of patients and colleagues.
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How Do You Achieve It?
- Through a content strategy. First, you must monitor the health sector and your specialty information trends. That is your base.
- Then get involved in building shareable content that helps you reach more interested people. You can lean on other doctors who already have more experience with digital marketing strategies.
- You get others to recommend you when you have a good positioning through your brand and digital tools. That translates into a wide network of contacts and new patients.
Why Is Social Media Digital Marketing Strategy Important?
According to the latest annual report from healthcare social media marketing and digital marketing.
- Three hours and 31 minutes are the daily average time that uses social networks.
- 73% of Internet users in the USA use Instagram. Ranking third after Facebook and YouTube.
- Instagram is the fastest-growing social network, with 10 million active users in Colombia.
- Colombians use social networks to be informed and discover content, trends, and new brand.
- The favorite social networks are: Facebook 38%, YouTube 25%, Instagram 9%, Twitter 5%, LinkedIn 2%
As a doctor or health professional, digital marketing offers you many advantages and opportunities. In short, if a patient search for your name on Google, they will find relevant information about your profile, experience, and the content you share. These data will make the difference in choosing you as their favorite doctor!
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