Psychology is not a new word today and is crucial for marketing professionals. In all types of marketing, understanding how the consumers think is one of the significant and foremost steps. Psychology combines consumer behaviour and marketing strategy to help forecast and explore how consumers decide to go with a product. Eventually, psychology helps to convert customers into loyal customers by articulating the philosophies of the consumers.
Psychology has been used by topmost brands, thereby using a wide range of strategies to promote their products effectively. With the emergence of digital marketing, though the tools to reach the consumer have changed, the idea and concepts to convince him are the same.
Most of the concepts remain the same in digital marketing too. Experts apply these principles in their SEO strategy to rank higher using industry-specific keywords. You can find more information on SEO Hobart. Let’s talk more about how you can rank higher using industry-specific keywords.
Digital Psychology
Digital psychology is a modern term that blends digital marketing with psychology and behavioural economics. You can use these techniques to create compelling content for the unconscious mind.
Any one expert in digital psychology constantly studies the online behaviours of consumers. They are in a sounder position to explain consumer behaviour more reasonably and simply.
You will be able to rank better than the current position if you can understand those behaviours in a better way.
Do you want to know how you could be more successful using Digital Psychology?
Let’s have a look at how you can accomplish that.
1. Do you know whom you are targeting?
You need to know the audience whom you are targeting. Once you have identified the target audience, you can study the online behaviour of these consumers. You can then create content which will answer their queries and doubts.
You will also be getting an idea of what keywords they will input, and you can distribute those keywords throughout your content.
Knowing your target audience is very crucial for your SEO strategy.
2. Persuasive communication
It’s crucial to know what medium your audience favours the most. Is it images? Or videos? Or just text?
Stretch your thinking out of your limits and plan what would be the best way to communicate with your audience. Are they responding more on social media or replying to your emails?
Communicate in a way they like and give them a feeling that you have all the solutions to their problems.
But for this to happen, you should know your audiences’ choices from top to bottom.
3. Brand building
You need to be proactive, consistent, and authoritative with lots of social proof and testimonials to brand yourself as a trustworthy partner.
When you have all these plus points, your consumer won’t hesitate to subscribe to your website or buy any product from you. All the above factors help the consumer in quick decision-making.
You also need to be proactive and reply to your consumers whenever they raise a query or doubt. Happy customers spread the word and like to be associated with those who care for them.
A satisfied customer shares his good experiences with his friends and relatives and also leaves a good review on your product/services, which will motivate others, consumers, to follow him.
4. Maximize ROI
You need to expel the thought that SEO is a technical procedure. SEO helps to strengthen your digital marketing.
You should worry less about traffic and focus more on sales. To get the best ROI, you need to concentrate on keywords targeted tightly.
The key to getting these specific keywords is to focus more on your consumers than your business.
Now, let’s understand how to get those industry-specific keywords and rank higher.
Finding the best keywords
The two factors for choosing the best keywords are as follows:
Commercial Purpose: As the name goes, these keywords are specific and aligned to search any typical business.
E.g. “What is SEO” is not a keyword aimed for commercial purposes but a keyword meant for informational purposes. The commercial purpose keyword will be “Best SEO services in Hobart” or “Best Digital Marketing Company in Hobart”.
Competition: Once you have generated the keywords for commercial purposes, you need to evaluate the competition the keyword has.
You should always select the keyword for low competition. It will ease your work of ranking your site higher in the search engines. To choose less competitive keywords, check the following:
- Page authority
- Domain Authority
- Number of links and link profile
- On-page optimisation
You should choose your keywords precisely to align with your site and business. These keywords should be the probable search query your customers use while searching for anything on the internet.
Where to find keywords
Keyword finding gets well with regular practice. You may err in the beginning but will improve with time. These are ten keyword-finding tools (paid and free) where you can search for your keywords.
- Google Trends
- SemRush
- ahrefs
- Wordstream
- SimilarWeb
- Moz’s Keyword Analysis tool
- SECockpit
- Kwfinder
- keywordtool
- Wordtracker
You can also use Wikipedia to search for industry-specific keywords. The next step is to optimise your page for search engines.
Page Optimisation
Let’s look at how you can optimise your page in short.
- Include keywords in page title, H1, H2 tags, and urls while using them in the page content.
- Italicise or bolden your keywords, as Google considers them meaningful words.
- Add keywords to SEO title and meta description.
- Use keywords in ‘Alt’ and ‘Title’ tags of images.
Conclusion
It’s important to know what’s going on in your consumers’ minds before you develop an SEO strategy. Preferentially, you need to create content which pacifies consumers’ doubts and queries. Then you can think of optimising for search engines. Different industries have different consumers and thus different mindsets. A successful formula for one niche cannot work on another segment.
You will have to do a lot of homework and then put in the effort to have a successful SEO strategy based on consumer psychology. Start practising to design your best SEO strategy to rank your website higher in the search engines.
